Larry Compeau

Associate Professor
Consumer/Organizational Studies
364 Bertrand H. Snell Hall
Clarkson University
PO Box 5795
Potsdam, NY 13699-5795

Phone: 315-268-6605
E-mail: compeau@clarkson.edu

Education
M.S. Clarkson University
Ph.D., Virginia Polytechnic Institute & State University

Research/Teaching Interests
Pricing including the behavioral and strategic effects of comparative (reference) price advertising on consumers' judgments, evaluations, perceptions, and purchase intentions and its public policy implications. Consumer Behavior including stimulus-driven and category-driven affective responses and their influence on buyers' judgments, evaluations, and perceptions, and shopping/consumption experiences. Strategy including the development and role of a firm level market orientation, specific actions and conditions that can facilitate or hinder the infusion of a market oriented organizational identity.

Courses Taught
    * EB503 — Principles of Marketing
    * MK320 — Principles of Marketing
    * MK321 — Consumer Behavior
    * MK423 — Marketing Management and Strategy
    * MK436 — Product and Price
    * MK689 — New Product Marketing